From established farms, crofts and estates in agritourism to those starting out, professional services and trade suppliers, Scottish Agritourism is a force for good in the rural economy, representing everyone growing agritourism in Scotland.

Our wins in 2025

  • Virgin Money sponsoring the Scottish Agritourism Conference and supporting our members to develop their business plans
  • Data from Scotland’s Agritourism Sector Census showed sector growth which exceeded 2030 KPIs including a sector value of £292 million and 2.5 million annual visits to agritourism businesses. A full report will be published this month
  • We spent Scottish Agritourism Month (May) speaking with members around the country about their business challenges and we shared common concerns with Scotland’s National Agritourism Strategy Board from the visitor levy to business rates – and we meet with them three times a year to ensure member voices are heard
  • Since November, over 70 under 40s have now taken part in the Agritourism Futures development programme, supported by Scottish Rural Network
  • The inaugural Agritourism Sector Recognition Awards in November honoured significant milestones and contributions of agritourism and farm retail businesses and individuals in Scotland’s rural economy

Member Log in

Members should log in to this area (above) to update their business information, view and renew their membership, create and update listings and consumer events and visit the Scottish Agritourism Knowledge Hub. 

Scottish Agritourism members should all have a sheepApp user account which gives access to the Member Hub - use the same email address and password to access both. 

You can find out more about your sheepApp account here.

Become a Member

Our members commit to maintaining a culture of peer support, trust and working together to assist each other in our ambitions to run successful and sustainable businesses. 

Our unique sector ethos serves to protect the longevity of Scottish Agritourism as a force for good in the rural economy. To maintain this ethos, all membership applications are reviewed and approved by our board. 

The Scottish Agritourism Membership Charter sets out our membership rules. Become a member. 

What does Scottish Agritourism deliver for members?

  • A Strong Community

    The Scottish Agritourism membership is a strong community of like-minded and friendly entrepreneurial farmers and people. We work together to develop and promote each other’s businesses and grow Scotland's entire agritourism sector. We are open, supportive, friendly and agree to share knowledge so we can receive knowledge.

    Currently 700 individuals are part of this pro-active network from Shetland to the Borders, from Arran to Angus and everywhere in between.

  • Lobbying & Representation

    We have an established direct route to government, and regularly meet with MSPs, MPs and civil servants to convey key challenges and opportunities in our businesses.

    On-going campaigning led to Scotland's agritourism sector being highlighted in the SNP and Green manifestos for the 2021 Scottish Parliament election and being part of the 100 day programme for government. 

    In 2025, Scottish Agritourism lobbying secured the first agritourism specific capital grant fund – the Agritourism Investment Scheme.

  • Sector Growth

    Scottish Agritourism members worked with the Cabinet Secretary for Rural Affairs and government officials to produce Scotland's Agritourism Strategy, launched in November 2021.

    Scottish Agritourism sits on the National Agritourism Strategy Board. A group that meets quarterly to deliver the actions and drive progress in the strategy and to monitor and meet the strategy KPIs. 

    Visit Scotland work closely with Scottish Agritourism to both support and track sector growth across key areas including consumer campaigns and travel trade growth. 

  • Bespoke Business Development

    We are the conduit bringing together people in our sector from across Scotland to facilitate peer to peer knowledge sharing on a day to day basis. 

    Scottish Agritourism members can access our sector specific knowledge hub containing guidance and best practice and connect with fellow business owners via our WhatsApp groups. Likened to having 600 agritourism consultants at your finger tips, advice and support is shared here daily. 

    Members also benefit from discounted tickets to agritourism events including the annual sector conference.

  • Marketing Your Business

    Marketing opportunities exist for all members. 

    Suppliers to the sector can promote their business with a trade listing and will have the opportunity to promote their services at all business events. 

    Members with a consumer facing offering benefit from a listing on Scotland's dedicated agritourism website,  www.goruralscotland.com and all Agritourism, Associate and Farmer/Crofter Starting Out members appear on the annual  Scottish Agritourism Map. 

    We work closely with Visit Scotland to ensure the sector is highlighted in tourism marketing campaigns and meet them regularly to keep them up to date with new products and experiences from our members.